The Content Coach
Audit. Analyse. Create. Advise.
DOES YOUR WEBSITE WORK AS HARD AS YOU DO?
Do you know how well your website is performing against competitors?
Do you remember the last time you updated your content?
Is your online presence in line with your businesses core values?
Do you know how best to allocate your marketing budget?
If the answer to any of the above is no, I can help.
As your content coach I review your online presence and deliver impartial, professional guidance on your content.
Whether you’re refreshing, rebranding, or realigning your core values into your website, auditing your content will give you the chance to review your entire online personality.
Together, we can execute a content strategy that not only suits your budget and team structure, but can compete within your industry, generating sales and better brand visibility.
“Working with Alice has been a dream! From when we first sat down and discussed our business needs, she understood our objectives and proved to be a great strategist in bringing them to life. Her project management skills meant that the process was seamless from start to finish. We were thrilled with the end result and it has really translated in new business for us.”
Strategy that makes sense
For over 10 years I’ve worked as a copywriter and online content manager across multiple industries. One of the biggest issues my clients face are the overwhelming perceived demands of having an online presence and being over-sold by agencies to keep up with them.
With an expert eye when it comes to strategic and creative content, I provide flexible, bespoke strategies to enhance your websites performance and brand identity.
Considering industry, team structure and time constraints, I guide businesses from strategy to execution to find their digital voice. All of my consultations take a 360-degree view of your marketing strategy and are results-driven, saving you time and resources in the long run.
My aim is to work with business owners to give them the tools to take control of their online content. Let’s start with yours…
Website Packages
Services to suit every business, at every stage of their journey
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No commitment audit of your current website.
This package will leave you informed about the current health of your website content and inspired to make some quick, and effective, improvements.
Onboarding call to discuss business needs and team set up
360-degree review of your website looking at; tone of voice, SEO, website health, user journey, crosslinks, blog and more
Real time data and statistics using advanced analytics tools
In-depth SEO audit of up to 4 pages on your site
A competitor analysis including SEO keyword suggestions
A list of repairs to improve site performance including conversion optimisation strategies
Add-on support on a pay-as-you-go rate whenever you need it
Discounted second audit 6 months following initial changes
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Aimed at businesses looking to redesign or rewrite their entire website.
Onboarding meeting to find the brand focus and project aim
Full management of the design process including quality check at the end of the design process and bi-weekly updates
Content audit delivering a 360-degree review of your website looking at; tone of voice, SEO, website health, user journey, crosslinks, blog and more
A list of repairs to improve site performance
Wireframe for your website including top navigation, footer, key headers, landing pages and content
All new content fully SEO-optimised with meta data added for each page
Add-on support on a pay-as-you-go rate whenever you need it
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This package will prepare you for seasonal changes or campaign/product launches . It’s recommended to carry out this service 3 months in advance to allow for SEO updates.
Complementary website content audit
A list of content areas to update for the campaign/season; focusing on product/category pages, landing pages, header/footer, homepage content, blog, social
Copy to be written for homepage, landing page, product descriptions where needed
A 3-month blog plan (maximum 8 blog titles & keywords)
CRM launch e-mail subject line suggestions
Content strategy to improve the visibility of agreed campaign on and offsite
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For businesses looking to up their game or implement more strategic processes for their content.
This is a combination of copywriting and content strategy enabling you to achieve the best results from your website.
Website content audit
3 month content plan including social*, CRM e-mails, blog and website copy
2 blog posts written per month
CRM e-mail briefing and strategy support
Website content rewritten where necessary
Weekly team meeting plus phone and e-mail support
Monthly analytical report using analytics tools
*This package assumes your team has a social team.
External recommendations can be made upon request.
Additional Services
In addition to the above packages, I collaborate with trusted agencies and freelancers to provide a 360-degree brand and marketing service.
All of these can be managed by myself to guarantee alignment across all channels.
Creative Branding
Website Design
Graphic Design
Social Content
Paid Social Content
PR
Not sure what you need?
Get in touch to book a free 30 minute consultation where we can discuss your pain points, goals and how we can work together to build your online presence.
Conversion Focussed Content
“Our website required a complete overhaul and Alice rewrote the content for our entire website with minimal guidance. Alice transformed our website to read in a modern and professional manner. We could not be happier with the service and have received such positive comments on both the website and our new topic specific blogs.”
Copywriting Services
Copywriting can be added to any of the above packages at an additional cost or booked as stand alone services.
All my copywriting combines SEO best practice, thorough research and years of finetuning my skills to ensure your brand values are at the core of every piece of written work.
Brand tone of voice guidelines
SEO website copy
Blogs
E-commerce product and category copy
Marketing materials
CRM e-mails
Let's Get Started!
Book your free 30 minute consultation today where we can explore your business and find the right strategy to suit your needs.
☎ 07775446258